TRADEMARK INSIGHTS
Trademark Insights
Practical guidance on trademark filing, clearance, brand planning, disputes, and international protection in Taiwan.
Brand Foundations
I Registered a Company Name. Do I Still Need a Trademark?
Company-name registration and trademark registration serve different purposes. Learn when a business name used as a brand should be assessed for trademark protection.
Read: I Registered a Company Name. Do I Still Need a Trademark?→Filing Strategy
Can I File a Trademark Myself? Self-Filing vs Using a Trademark Agent
Taiwan applicants can generally file their own trademarks. Compare self-filing with professional representation and identify when advice may add value.
Read: Can I File a Trademark Myself? Self-Filing vs Using a Trademark Agent→Trademark Search
How Is Trademark Similarity Assessed? Can Different Names Still Be Similar?
Trademark similarity goes beyond exact wording. Understand visual, phonetic, conceptual, and goods-and-services factors in a Taiwan clearance review.
Read: How Is Trademark Similarity Assessed? Can Different Names Still Be Similar?→Filing Strategy
Should I Register My Brand Name and Logo Separately?
Compare word marks, logo marks, and combined marks, then align filing priorities with the brand's core identifiers, likely redesigns, and available budget.
Read: Should I Register My Brand Name and Logo Separately?→Brand Planning
When Should a Brand File a Trademark—Before Launch or After It Grows?
The practical time to plan a trademark is after the name is reasonably settled but before major, hard-to-reverse spending on launch assets and market recognition.
Read: When Should a Brand File a Trademark—Before Launch or After It Grows?→